Content Marketing Services

Hire us to curate and market audience-centred content that achieves client objectives

What Is Content Writing?

Content marketing means developing and distributing interactive, valuable and relevant content in the form of blogs, optimised landing pages, email newsletters, social media posts, infographics, podcasts, case studies, webinars, E-books and more to reach a specific target audience. This strategy brings in cold prospects while nurturing warm leads for your sales team.

content marketing agency services in india

Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO friendly content.

But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.

Xira’s Process Of Developing Meaningful Content Marketing Strategy

Content marketing has become an essential part of digital marketing strategy for businesses to generate leads and bring traffic. As people are consuming content more than ever, It is inevitable for businesses to represent their brands across various forms of content such as copywriting, content writing, and video podcasts. With Content marketing service at Xira Infotech, we have a team of creative content writers who create custom and detailed content plans for your digital marketing service needs.



We figure out what your organization’s goals are and what role content will play in achieving them. What other activities, such as sales, service, promotions, or advertising, would content marketing support?

Content Creation

Content Creation

We create content that connects your brand and audience. Great content starts with a clear understanding of what you want to express. Establish a consistent tone that reflects your company’s expertise and ideas. We optimise content for your target audience, search engines, and business goals.



We identify and research your target audience and buyer’s persona. You may have a single, homogeneous audience, or are there several sectors that would benefit from what you have to say? Where do their interests, worries, and information demands intersect with your expertise?


Content marketing agencies often make checklists before executing any content marketing strategies.  For that, we make articles available on your website.  For creating familiarity with your audience, we stick to a regular, consistent routine.

Content Marketing Vs Content Repurposing

Content Marketing 

Content marketing means sharing informative content to your target audience that is relevant, interesting, and useful. For that, you have to create content from scratch.

There are four different types of content:

  • The written word
  • Audio
  • Video
  • Image

Organic traffic is the primary outcome companies receive with a successful content marketing strategy with Xira. This is where visitors find you using a search engine, such as Google, YouTube, or a podcast directory, and proceed to your content.


Repurposing Content

Repurposing content, also known as content recycling, is the practice of reusing all or parts of existing content to widen its reach. Typically, repurposed content is transformed into a new format, such as converting a blog post into an infographic. Creating case studies from internal data, Putting together content for an ebook.

  • The main advantage of repurposing content is that it makes it MUCH easier to scale.
  • To put it another way, you don’t have to write every post, film every video, and design every infographic from scratch.
  • Instead, you can use new content as the foundation for posts, videos, social media posts, webinars, and other forms of content.

Combined SEO content creation and SEO content marketing efforts work best to provide value to your audience and gain their trust.

If you only prioritize web content writing but do not distribute the content SEO material to appropriate platforms, your online content might not rank on relevant search engine results pages (SERPs) and get the attention it deserves. Likewise, feeding customers with irrelevant content for SEO could move your company off track in meeting your sales and marketing targets.

Invest in all-inclusive content marketing solutions and get content that converts

Our Content Marketing Services



Anyone can discover you with well-written, unique, and informative blogs in this world of the internet. But do you know blogging is still one of the underrated digital marketing strategies? At Xira Infotech we address this gap by providing insightful, relevant, and well-researched blogs, your clients would love to read. Give voice to your brand and gain the trust of your target audience with effective blogging strategies created by our content writing team.



Case studies are a common marketing tool. Businesses can use them to showcase how their product or service has been proven successful by customers. It is a consumer-centric approach, as it talks about customers’ experience with the product. Xira Infotech curates case studies that combine storytelling & persuasion. Establish trust with your audience today with case studies!



Email Newsletter is the key pillar for your digital marketing strategy. It is used to inform, educate, and build a community around your brand. Every time you launch a new product or promote a special offer, your subscribers will get notified. Your marketing and sales departments gain a direct line of communication when individuals sign up for your email newsletters. This channel can be used to promote new blog entries, product releases, and free webinars, among other things.



When your audience visits your website, your web content has to be informative, engaging, visually attractive. and serve the purpose of the visit. We at Xira Infotech will help you create the content your customers want, need, and expect. Our creative content writing team has implemented content strategies for various industries according to their business needs. Impress your target audience and search engines with crisp and clear content that helps you convert leads into sales.



Regardless of the audience or business, infographics are a popular medium of communication. With visual communication that educates and entertains viewers while encouraging them to engage with your company, infographic design services provide a way for your brand to make a significant impact with your target market.



Landing pages are frequently the initial point of contact for B2B and B2C buyers with your company. The majority of visitors arrive at one via clicking on a paid ad or finding your organisation through organic search results. The content marketing approach when it comes to landing pages is based on the following elements. It includes high SEO friendly keywords, internal links and CTAs to entice visitors to take the next step.

Ready To Post Engaging and Relevant content ?

Get In Touch

Frequently Asked Questions

What is Content Marketing
What is content marketing in digital marketing
Content marketing vs social media marketing
Is content marketing part of social media marketing?
Xira Digital Marketing Company Vapi

Xira Infotech is a full service digital marketing agency specialized in creating digital campaign solutions across the web, mobile and social media platforms that demands creativity and imaginative thinking to execute brilliant results with quality standards. We not only design and manage high quality web and mobile applications for various businesses, but also drive technologically innovative companies with the context of everyday evolving digital space.