CASE STUDY

Bombay Salon & Spa

Industry: Beauty Industries

Services: Dynamic Website, Branding, SEO & SMM, Sign in App & Mobile App

Bombay Salon Spa

Bombay Salon Spa is an established beauty salon in memphis. Being a multi location franchise, they have five branches across the United States to cater beauty needs of today’s women. They excel in providing boutique style salon experience for services like eyebrow threading, waxing, facials, hair cut, hair color, and henna tattoo. Since its inception more than 15 years ago, Bombay Salon and Spa has been a synonym for redefined beauty.

Target Audience

As the salon covers five regions. It caters to a wide range of women between the ages of 18 and 60. Residing in Atlanta, Memphis, Cordova, and Southaven. Individuals who want to pamper themselves with a wide range of beauty services.

Project Goal

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Increase in Web Traffic for all service pages.

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A customized website, that will reflect their beauty business in the best possible way.

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Thriving online presence reflected with search rankings.

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Attracting new clients.

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A custom mobile app for providing ease of booking an appointment at preferred time slots.

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Intriguing social media presence.

Results

In less than 6 months of running an effective SEO campaign, we came to see the following results.

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We created a custom Business Ecosystem with a Website | Mobile App | Sign-In App

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Website redesigned with improved UI/ UX.

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A fully functioned custom mobile app for registration.

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Strategic placement of CTA that encourage booking an appointment.

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Best Eyebrow Threading Salon in Memphis – Ranking No. 7

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Henna Tattoo in Memphis – Ranking No. 3

Some Eye-Opening Transformation

New Users acquired In the website through various digital marketing channels.

Total Page Views

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Website traffic increased from organic search by 70% of total traffic.

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Xira Infotech is a full service digital marketing agency specialized in creating digital campaign solutions across the web, mobile and social media platforms that demands creativity and imaginative thinking to execute brilliant results with quality standards. We not only design and manage high quality web and mobile applications for various businesses, but also drive technologically innovative companies with the context of everyday evolving digital space.