Performance Marketing Specialist

by | Mar 15, 2024

Performance marketing Specialist

Job Title: Performance Marketing Specialist
Company: Xira Infotech
Location: Vapi, Gujarat
Experience:  2+ Years

About Xira Infotech:

Xira Infotech is a dynamic digital marketing agency with a focus on software development, dedicated to helping businesses thrive in the digital landscape. Our team combines creativity, technical expertise, and strategic thinking to deliver innovative solutions that drive results for our clients.

Performance Marketing Specialist Job Description:

We are seeking a talented and experienced Performance Marketing Specialist to join our team in Vapi, Gujarat. As a Performance Marketing Specialist at Xira Infotech, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive measurable results and achieve our clients’ business objectives.

Performance Marketing Specialist Job Responsibilities:

  1. Develop and execute performance marketing strategies to drive website traffic, increase lead generation, and improve conversion rates.
  2. Plan and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  3. Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and ROI.
  4. Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS, and provide actionable insights and recommendations for improvement.
  5. Collaborate with the creative team to develop engaging ad creatives, landing pages, and other digital assets.
  6. Stay updated on industry trends, best practices, and emerging technologies in performance marketing and digital advertising.
  7. Work closely with clients to understand their business goals, KPIs, and target audience, and tailor marketing strategies accordingly.
  8. Track and report on campaign performance, budget utilization, and ROI to stakeholders on a regular basis.

Performance Marketing Specialist Requirements:

  1. Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  2. Minimum of 2 years of experience in performance marketing, digital advertising, or related roles.
  3. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.
  4. Strong analytical skills and ability to interpret data to drive decision-making and optimize campaigns.
  5. Excellent communication skills and ability to collaborate effectively with cross-functional teams and clients.
  6. Self-motivated and results-oriented, with a passion for staying ahead of industry trends and best practices.
  7. Prior experience in software development or technology-related industries is a plus.

Work Schedule:

– Monday to Saturday, 9:30 AM to 6:30 PM

Join us at Xira Infotech and be part of a dynamic team that is passionate about delivering innovative digital marketing solutions. If you have a proven track record of driving results through performance marketing and are looking for a new challenge, we’d love to hear from you! Apply now with your resume and cover letter.

Content Writer

by | Sep 21, 2023

Full Job Description:

Designation: Content Writer
Company: Xira Infotech
Location: Vapi, Gujarat (On Site)
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM
Experience: 1-2 Years

Xira Infotech is seeking a creative and detail-oriented Content Writer to join our dynamic team in Vapi, Gujarat. As a Content Writer, you will play a pivotal role in crafting compelling and informative content across various digital platforms, ensuring it resonates with our target audience and aligns with our brand voice.

 Key Responsibilities:

– Content Creation: Develop high-quality, original content for blogs, articles, website pages, social media, and other digital platforms.

– Research: Conduct thorough research on industry-related topics to generate ideas and content that is both relevant and informative.

– SEO Optimization: Implement SEO best practices to enhance content visibility and ranking on search engines.

– Editing and Proofreading: Edit and proofread content to ensure clarity, grammar, and style consistency.

– Content Strategy: Collaborate with the marketing team to develop content strategies that align with company goals and audience interests.

– Social Media Management: Create and manage engaging content for social media platforms to boost brand awareness and engagement.

– Content Calendar: Maintain a content calendar to ensure timely delivery of content and adherence to deadlines.

– Industry Trends: Stay updated on the latest content trends, digital marketing strategies, and SEO techniques.

Qualifications:

– Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

– 1-2 years of proven experience as a Content Writer or similar role.

– Strong writing, editing, and proofreading skills with a keen eye for detail.

– Familiarity with SEO principles and content 3management systems (CMS).

– Excellent research skills with the ability to translate complex information into engaging content.

– Proficiency in Microsoft Office and content editing tools.

– Ability to work independently and as part of a team in a fast-paced environment.

– Strong time management skills and the ability to meet tight deadlines.

Preferred Skills:

– Experience with social media content creation and management.

– Basic understanding of graphic design tools (e.g., Canva, Adobe Spark).

– Knowledge of digital marketing trends and practices.

What We Offer:

– Competitive salary based on experience.

– Opportunity to work in a collaborative and innovative environment.

– Professional growth and development opportunities.

If you are passionate about content creation and eager to contribute to a forward-thinking company, we would love to hear from you. Apply today and join our team at Xira Infotech or send your CV at hr@xirainfotech.com WhatsApp your CV on +91 98249 77734