It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed. Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments. Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing. Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website. As we prepare to head into Q4 2016, it is a good idea to look at the trends and developments that we have seen throughout this year to start to understand where we are likely heading next.