With digital marketing you can encourage your prospects, Clients, and followers to take action, Visit your website, Read about your products and services, rate them, buy them and provide feedback which is visible to your market. A success promotion has the ability to nurture relationship with consumers through retention and engagement. Promotions can often shape the characteristics of brands. A brand is not the only one who can communicate a sales promotion! word of mouth is one of the most positive forms of communication.