Welcoming New Era of Google My Business As It Rebrands As Google Business Profile

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Xira Infotech Website Image

Welcoming New Era of Google My Business As It Rebrands As Google Business Profile

Last when we heard Facebook became Meta. And created a buzz around. well, it appears as the Changing names have become a ‘thing’ in 2021. This time Google is renaming their google my business app to Google Business Profile. One might wonder why? And How Does it affect your Digital Marketing Strategy?

Basically, Google wants to keep things simple with Google Business Profile.it is no longer only for small location operations.it will be a platform for a business with multiple locations as well. With this update, small businesses will be able to manage their profiles directly on search or maps. And Businesses with multiple locations will be able to manage their profile from The Google Business Profile Manager.

Let’s See when It All Started

It all started in 2005 as 'Google Local Business Center’. The local business listing tool has been through five different identities before finally landing on 'Google Business Profile.'

In 2005 when Google launched Google Local Business Center, it was to make it easy for local businesses to add and update their listing on Google maps( Google maps was Google Local in 2004)

Let’s see name changes  during these years:

2005: Google Local Business Center

2009: Google Places

2011: Google+ Local

2014: Google My Business.

2021: Google Business Profiles

Now let’s Understand the chronology

 

Google Local Business Center Became Google Places 

In 2010, Google announced that the local business centre is becoming Google Places. This change was indicated to help businesses in managing their business presence Via Google places pages. Google places pages was a feature in newly launched Google maps in 2009. To add their business information by such as working hours, product categories, photos, videos, coupons as well as getting feedback from the customers.

 

After Two Years Google+Local Was In And Google Places Was Shown The Door

Once again google changed the name to synchronize with Google+, a social media app like Facebook.Google wanted to change the theme for google places from professional to more casual & social. And of course, to match the vibe with Google+. Therefore they added features like hangouts, sharing photos, videos, and posts. Google took chances here, Considering the success of the new name Google + Local depended upon the Journey of Google+. And we all know what happened with Google plus!

 

The Strategy Behind Launching Google My Business

Launched in 2014, Google my Business became the closest ally on the internet local business could ever find.

Google My Business integrated all of the ways Google can assist your business in one place, It became easier for customers to contact you, updating your business information on Search and Maps from a single location. You could post photos of your business, as well as give a virtual tour of your business's interior to help customers understand your business better. Besides you could use various features for Sharing news, events, and other important updates. Keeping track of online reviews and responding to Google reviews became easier. Easily accessible apps were available in form of the Google My Business Android  App & Ios App.

 

What’s New With Your Google Business Profile?

1. Multi-Location Businesses: Manage Your Profiles From The Google Business Profile Manager

If you have a business that caters its services to different locations, be it a franchise or a food chain, or an agency, You can easily manage your multiple profiles into the business profile manager dashboard. 

2. Single Location Businesses: Manage Your Google Business Profile Directly From Search Or The Google Maps App

If you are a local business or small business with only one location, you don’t need to log in to Google my business anymore you can directly go to google searches or Google Maps App. From google searches just enter the words  “my business” once you click on that Knowledge panel an edit panel will appear

Google My Business Rebrands as Google Business Profile by Xira Infotech

 Now let’s move ahead  to what can you edit from google search and google  maps, from Search you can edit your business information directly from your Knowledge Panel by clicking on the “Edit Your Business Information” link

You can also see an option to verify your Business Profile or resolve other issues deactivated account.

You can also edit what people can see on your account like types of products or services, posts, insights, and reviews.

Over a brief period of time businesses will be able to complete their set up their account directly on Google search or Maps

You can also see whether your profile is publicly visible or not.

 

 Why should you use  Google Business Profile for Local SEO?

let’s dive deeper into the specifics of how well optimized Google Business Profile can do wonders to your business by reading these facts provided by LOcaliq.

  • consumers on a mobile device—86% of people use Google Maps to locate businesses nearby. Adding to that, customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.

  • 90% of people read reviews before making a purchasing decision. So make sure your customer never fails to give you feedback.

  • From your Google My Business page, analyzing the Insights section will give you valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.

 

 The Bottom line

With the arrival of Google Business profiles, it will become easier for small businesses as well as businesses with multiple locations to access and edit the updates and make changes in the coming few months. Google will Completely transform the way you used to handle your business profiles with additional features such as scrolling box, call history, direct message from Google search. Considering this new update it’s a good time to do local search optimization. if you haven’t started it yet, start now soon you will realize it is a gold mine of customer acquisition.