Role of images for effective SEO. Here is what you can do to Optimize
You have downloaded images from stock photography sites, the nest step you will do is upload it in the backend of the website, and then it will be eventually displayed there.
It is not an effective SEO practice; one should optimize the Image before its usage. It will affect the overall website performance. Without proper image optimization, you are wasting your valuable SEO Asset.
Optimizing Image has many advantages: better user experience, faster page load times, and additional ranking opportunities. And this is becoming increasingly important.
So, let’s dive deep and see how we can optimize Images.
First thing first, choose the right format of Image
Before you add an image to your site, make sure you are choosing the best file type. There are various formats to choose from; among which PNG and JPEG are the most common for the web. PNG comes with better quality images but with larger file size, and while you use JPEG, you may lose image quality, but you can adjust the quality level to find the right balance. For extensive use, PNG is the best format than JPEG.
Compressing Image for reducing file size
According to HTTP Archive, it is observed that Image takes up on average 21% of a total webpage’s weight. So, it is recommended to compress your Image before uploading it on the site. One can do it in Photoshop or by using TinyPNG. Whatever plugin that you use, make sure to compress the Image externally on their servers. It reduces the load on your site. To see further how the result of image optimization is performing on your website, check it through the Page Speed Insight Tool.
Use Unique Images
Photos and visuals are something that is going to pop on the website. If you plan to use stock imagery on your website, things are not going to look original. Where you use the best images and are correctly optimized, it will not create the same impact or potential SEO benefits as a unique, high-quality image. The more original picture will create a better experience for the user, and the better your odds are going to rank on the search engine.
Consider Copyright Issues Seriously
Regardless of what type of image file that you choose to use, make sure there’s no copyright conflict.
Beware of Copyright
Regardless of the type of image files that you choose to use, make sure there’s no copyright conflict. If you use an image and don’t have any license for the same, you risk your lawsuit. If the content owner sees it being used in other websites, they can issue a DMCA takedown, which you must comply with. Google allows you to filter results based on those available for reuse.
Customize the Name of Image Files
For SEO centric results, create a descriptive, keyword-rich file name of your Image. The name of the image file alerts Google and other search engine crawlers as the subject to the Image. Use appropriate names to help the search engines understand your Image and optimize your SEO Value.
Always Write SEO-friendly Alt Text
When the browser doesn’t correctly render them, alt tags serve as a tag alternative to images. It looks terrible when the Image doesn’t load, and you will see an image box with an alt tag present in the top left corner. Make sure that the alt attribute that you set fits the Image and make it relevant. The alt tag provides Google with useful information about the subject matter of an image. One has to make sure that all the optimization areas are met and that the photos are also displayed as it supposed to be. The alt text acts as an anchor text of an internal link when the Image links to your website's different pages.
Make Your Page Title & Description
Google has revealed that it uses page title and description as a part of its image search algorithm. All the SEO Factors such as Metadata, header tags, copy on the page, and structured data affect how Google ranks your images.
Make your images Mobile-Friendly
A mobile-friendly website is more important as it may impact on the bounce rate and conversion factor. If the images are mobile-friendly, it gives you more ranking power and better user engagement. So, the question is how we optimize your pictures, we create responsive images. This feature helps an image scale it with the site's size whether the user is using a desktop or mobile. It adjusts the size of the device.
Add Images to your Sitemap
Having images in your sitemap increase the chances of search engine crawling and indexing of your images. This helps to increase more site traffic.
So, remember whenever you are uploading your Image on the website, make sure you are optimizing images. Also, make a habit of adding the alt text in a picture to show the relevant results.
We hope these tips helped you to focus on SEO.
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