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Importance of Infographics

Xira Infotech Website Image
Xira Infotech Website Image

Importance of Infographics

Do you know, how much of the content is created in 1 day? In one day we create 1.5 billion pieces of content, 140 million tweets, and 2 million videos.

Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles, and the web is a daily challenge.

We constantly strive for an attempt to organize collate and curate information through our content.

Consuming information is the everyday process for any information that we require.

First of all, know what are Infographics?

They are a mix of design, writing, and analysis that are ideal for an age of big data.

Infographics are a visually compelling communication medium that if done properly will help to communicate complex data in a visual format that is potentially viral.

They take deep data and present it in visual shorthand.

“Infographics” is one efficient way of combining the best of text, images, and design to represent complex data that tells a story that begs to be shared.

What do people have to say about Infographics?

 On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in the communication of abstract and complicated concepts. Combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

All the industries aims to present data in an effective manner to communicate and engage its customers and prospects.

The Growth of Infographics

It is discovered that since just prior to the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800% in just over 2 years.

Why Include Infographics in your Content Marketing Strategy?

1. Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures, and statistics. Add some compelling images and graphics can have addictive content!

2. Easily Scanned and Viewed

Human beings are highly visual and because 90% of the information that comes to the brain is visual you need to tap into that optic nerve.

3. Viral Capabilities

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable

When designing, developing and publishing an infographic the code to put it on a blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater Brand Awareness.

7. Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people share and click.

8. Benefits Search Engine Optimization

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

9. Shows an Expert understanding of a Subject

The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

The challenge with infographics is creating them and the right infographic creator can go a long way towards your success.