How to Promote a Flash Sale on Social Media – Facebook & Instagram
Usually, a flash sale is done for promoting your eCommerce business and achieve target sales on the internet. The social media platform is the most active platform where you will find your niche customers. In this article, we will discover how we can promote short term sales in an effective way to inject revenue into your online store. The flash sales last for 24 hours or less, therefore the campaigns that promote them are short-lived. Now let’s see how we can maximize efforts to drive campaigns furthers and make your ad spend work harder.
Create a Facebook Event
When you create a Facebook event for your flash sale, it allows you to add all the important details about the event. Also, it creates organic reach by customers marking they are attending or are interested.
More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.
Run a Pre-Launch Reach Campaign With Ads
Run a promotional ad announcing your flash sale which will ensure potential customers will see it. The pixel will put your product in front of the people who are interested in the sale. This will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). Customers might have thought of buying from you but there are chances that they may be waiting for the sale. When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.
To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.
Provide Countdown Of The Sale With Organic Posts
Begin sharing countdown posts on Facebook and Instagram. It's very important to plan your post a few weeks in advance so that you can think about how you will be able to drive the organic engagement. Be very particular when it comes to the last date and how many days the sale is going to be.
Whenever you create a post, mention the hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build social engagement and organic reach. Remember you are building up a custom audience who has recently engaged with the page and will be able to see the ad campaign. In addition to these feed posts, both Facebook Stories and Instagram stories can provide more organic exposure. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.
Run Facebook and Instagram Ads via Conversion Campaigns on the Final Day
Conversion campaign is a campaign that clearly defines the objective i.e. wanting conversions. Never run campaigns for add to carts, landing page views, engagement because these are the features Facebook will provide us with. If you want to run your campaign for less than 24 hours, always have a practice of using a lifetime budget for getting the best outcomes.
After the successful setup of the campaign, you need to create a number of ad sets to test your audience's success rate and to measure which audience performed the best. After this, the next step involves setting up the targeted audience. Include the visitors who have visited the website within the last 180 days, your customer list, everyone who engaged with your Facebook page and Instagram profile in the last 30 days. Choose Accelerated delivery as selecting this option will disable the pacing algorithm altogether and will enter you into as many auctions as possible.
You should always have a plan for monitoring results and reacting appropriately in various scenarios.
Announce the flash sale before a week to get sufficient time to generate buzz around the offering. Initiate it by creating an event on Facebook and encourage the audience to like share and comment. Also, post organic content through a series of countdown posts and share them on stories talking about what offers will be highlighted emphasizing that stock levels are limited.
Then run a pre-launch ad to promote your flash sales and to link the cold audience that may have similar products interest. Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.
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