How The Top Social Networks Will Change In 2019
2018 was turbulent for the world’s most popular social media channel. It faced a number of privacy issues, including the much-publicized scandal surrounding Cambridge Analytica and the use of nearly 90 million Facebook profiles (without prior consent) to try and influence the election.
This led to many Facebook users becoming wary of the platform, with other social sites using this to their advantage by curating honest, transparent, and personalized communication for their users.
The emphasis on trust and transparency will continue in 2019. Facebook itself promises changes to how it collects data and uses ad metrics and sponsored content.
However, marketers will need to be wary in their approach on this channel, too and be sure their content instills confidence.
This means that in order to get in front of your audience, you’ll need to invest in ads, boosted posts, and sponsored posts, which could be expensive.
So who will benefit from this channel in 2019?
Not only are videos predicted to dominate social media in 2019 but Facebook has also adjusted its algorithm in favor of videos. Plus, they’ve introduced Facebook for Creators.
Facebook for Creators is a new community that helps you produce video content for Facebook’s social platform. It also gives you access to better insights and connects you with fans. You can use it to respond to comments on Facebook and Instagram, too.
With Facebook becoming saturated with competition, Instagram has become the favored platform for advertising—on Stories and the news feed.
It’s highly likely this trend will continue in 2019 because Instagram offers great ROI for a lot of different brands.
Plus, as audiences continue to evolve, Instagram Stories allow marketers to deliver interactive content and narrative to their customers. Using visual content and videos, they can capture the attention of Instagram’s users with ease, even appealing to those with the shortest of attention spans.
This storytelling feature is something that gained a lot of traction in 2018, with the number of active users of Stories reaching a whopping 400 million. And it’s only going to continue in the months and year ahead, particularly with Instagram’s launch of IGTV. This allows users to watch long-form videos from their favorite brands/creators on Instagram.
Finally, Instagram Stories and IGTV also allow marketers to use vertical videos. This format looks likely to grow in popularity due to how many of us use our smartphones to view social channels and subsequent advertisements.
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