GET MOBILE FRIENDLY WEBSITE DESIGN, HERE ARE TIPS TO FOLLOW
It is important for a website to be mobile-friendly as most of the users are accessing our website using mobile phones. Half of the website traffic occurs on a mobile device which includes 45% of all the online shopping. And the number is expected to go up as mobile web browsing is to be used more.
A mobile browsing website is the one that gives more preference to improve the experience of the website on mobile phones.
Let us discuss some tips to get a mobile-friendly website design in order to make a strategic effort to deliver the best mobile experience and stay ahead of the competitors.
In order to keep you up, we are putting across some important tips to follow to design the friendliest of mobile-friendly websites.
Use Mobile-First Approach
The websites aren’t allowed to consider the “desktop version” as the “main version” of their website. This new normal has made the mobile-first approach practice for years now! Mobile-first design emphasizes simplicity and ease of use right from the beginning. It is important to test all the multimedia elements on the mobile phone as photos or videos are usually made for landscape orientation.
Always use recommended Size Dimensions for Mobile
On a mobile phone, space can feel more limited as per the design aspects. It is important to consider size constraints to avoid conflicts later on. Mobile screen resolution varies in size based on mobile device screen sizes but the commonly used is 360*640. Another factor you have to take care of is font size, at least 16 px is recommended to be used on body copy. Make a goal to establish a clear typographical hierarchy through contrast in size, weight, and style. Another last element to take care of is the button. Its size is extremely important in mobile-friendly websites and it is recommended to use touch screen buttons between 42 and 72 px for optimal accessibility.
Portrait Orientation Optimization
Mobile websites are technically used in landscape mode only but the portrait mode is also commonly used now. The rise of the use of smartphones has favored users to use one hand portrait mode. The portrait mode narrowness is perfect for single-column layouts. Also smaller elements such as icons and photos can be presented in a grid and the image carousel can be shown in vertical scrolling with horizontal swiping.
You might have seen social media users have primed mobile users available for long scrolling. In such cases, the designer can spread content out with whitespace and padding. This helps content to be readable while encouraging engagement through continued scrolling.
Use Minimalistic Menu
Navigation becomes complicated if there is a lot of options a user are given. The desktop website tends to have a fuller header navigation bar with main menus and other sub-menus. Due to this, most of the mobile website headers tend to be reduced to icons and logos.
When you are styling the actual menu, keep the common approach – use a slide-out sidebar that overlays the portion of the screen with the navigation options available. This helps the menu to operate on a separate dimension while taking care of the page content and its design on various devices.
Emphasize less on Secondary Content
The desktop website tends to have a large space for in-depth body content, specification of products, and other useful content. And coming to the mobile site, it is important that the information is up to the point, and so the designer should be able to eliminate all the non-essential contents. And this collapsible section comes in the picture.
Collapsible content involves the use of icons such as plus signs or triangles which when expanded reveal the content. One important thing to be taken care of while creating collapsible content is writing up persuasive headlines to let your visitors access the missed information. Another thing to take care of when considering the secondary content is to avoid the use of popups. Popups are the best space-saving elements by designing content in a separate window. But it’s not a best practice to use popup as it can be frustrating for users to tap out of and also there are chances that they can be penalized by Google.
Minimize the use of Form Field and Text Inputs
Mobile accessibility is mainly affected by the use of text input. When the website gets opened up on the mobile phone, it demands to submit the form details- forcing the user to cycle through letters, capitals, punctuations, and symbol menus. So, it is instructed to minimize form fields wherever possible.
Don’t take the mobile-friendly website for granted!
The global traffic is continued to grow and the mobile website is going to be clearly the way of the future. One common limitation that one is going to face in comparison to the desktop website is the lack of space and peripherals. This is a challenging task and something which should not be taken lightly.
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