Comprehensive Guide on Magento and its Feature
In the coming years, it is expected that the growth of e-commerce will increase like never before with all the current technologies. Based on different business needs and models, the different platform of e-commerce is available. We are going to see in detail; Magento - the best online platform tailored for enterprise-level e-commerce business. Let us see in detail.
What Is Magento?
Magento is an open-source PHP scripting language developed on Zend Framework. It was introduced by Varien in 2007 and has continuously developed into various products and versions. Currently, it has become one of the leading open-source platforms which offer almost all the features and tools required to make an e-commerce website.
What Are The Features Of Magento?
There are lots of options to select an e-commerce platform for your business. Each framework has its own benefits. Let’s see the features of Magento.
Magento is flexible as it allows us to get user-specific solutions depending on the requirement and budget of any business.
Magento platform is developed by a developer for a developer. It has its learning curve but once a developer gets used to it, it is the best platform to build a complete e-commerce store. They find it really easy to work with, Magento has all the e-commerce functionality already present and it becomes simple to add pages on the website and link them to the sub or main navigation, thus saves a considerable amount of time.
3. SEO Friendly
Magento facilitates better optimization solutions for e-commerce businesses. The website developed on this platform is able to manage page traffic, duplicate content, landing pages, indexing, etc.
4. Open Source
Magento is an Open Source e-commerce platform which is based on PHP Framework and that you can make edits as you wish as long as you are not breaking the given standards
5. Easy Order Management
The best advantage of using Magento framework is it allows admin to handle their order fulfillment side of the business with ease, as it integrates with extensions like ship station which helps in smoothening the order fulfillment for the owner, The admin can easily create, view, edit, raise invoices (one or multiple), print packing slips and other things for orders.
6. Marketing Tools
Magento websites have various tools and technologies used to promote your business. Marketing tools are like Private Sales, Flexible Coupons, Catalog Promotional Pricing, Multi-Tier Pricing, Bundled Products, Landing page Tools for Campaigns, etc are some of them, so there is no need purchase lot of 3rd party tools as most of them come inbuilt with Magento.
What are the basic system requirements to install Magento 2?
System requirements are different for different versions of Magento 2. Usually, the technology stack (operating system, memory requirement, composers, web servers, database, PHP, SSL, mail servers, etc.), supported web browsers, and recent security requirements (TLS – Transport Layer Security) are required by default.
There are many popular e-commerce platforms as a large number of retailers are using Magento. Some of the famous brands like Ford, Nike, Cisco System Inc, etc.
There are many platforms used to build an e-commerce website. Now that you know the basic things about Magento, get your e-commerce website done now from us.
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