1. IT’S NOT MOBILE FRIENDLY
Of internet users, 80 percent own a smartphone, so it shouldn’t come as a surprise that there’s been a HUGE increase in mobile search traffic over the past few years.
Smartphone web traffic has seen an increase. This means your site should be easy to view and navigate on both desktop and mobile. The easiest way to do that is with a responsive website. This kind of site adjusts content to fit on a variety of screen sizes.
2. IT SIMPLY DOESN’T LOOK GOOD
With mobile search becoming more popular than desktop, searchers have seen a number of mobile sites and won’t stay for long on a site they find outdated. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. When asked what they think the number one factor in deciding the credibility of a business is, 48 percent said it was the website’s design. An unattractive site can make your business look unprofessional and out of touch with modern buyers, and may cause a searcher to abandon your page.
3. THE SITE SPEED IS SLOW
When a user visits your site, they’re not only looking to find quality information, but to find quality information quickly. 47 percent of consumers expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. In order to attract customers to your site and keep them there, you’ll need an updated site that with a fast site speed.
4. YOU’RE NOT RANKING WELL
Though it’s great if your site looks polished and modern, an attractive appearance means nothing if it’s not showing up in search results. If your site isn’t ranking well, it’s not doing one of its most important jobs. Though there are a number of things that go into ranking at the top of Google, your website’s usability plays a big role in what Google constitutes as a helpful, reliable site.
5. YOUR CONVERSION RATE IS LOW
What’s even more important than leads? Conversions. If your site is ranking well and bringing in a ton of leads, that’s great—but only if those leads are converting.
If you’re seeing a higher bounce rate, a lower number of average pages per visits, or simply fewer conversions, users likely don’t find your site helpful. A website redesign project with potential customers’ goals in mind could be beneficial to your site.
6. YOUR BRANDING HAS CHANGED
If your company has gone through rebranding since the creation of your current site, it should be a no-brainer to have your website re-designed. Strong branding can make all the difference in customer recognition of your business and can put you at the top of their mind when they’re in need of a service you offer. Your site sends a clear message about your brand identity, and an outdated web design that doesn’t match your brand can be doing you a disservice.
7. YOUR WEBSITE IS DIFFICULT TO UPDATE CONTENT
You should be able to easily update the content on your site to keep it fresh and relevant, as well as be able to tweak pages for SEO purposes. If updating pages on your site has become a lengthy, complicated process, you’re wasting valuable time.
The easiest way to update content on your site is with a content management system. These systems give you all the control over your site’s content and your users’ experience when they visit it. Redesigning your website with a CMS in place can make a world of difference.
8. YOUR WEBSITE ISN’T CONSISTENT
If you’ve had a few different web developers work on your site over the past few years, it may lack consistency. Some things that may be inconsistent across your site include:
- Calls to action
- Page formatting
This makes your site appear confusing and disorganized. Starting fresh with a brand-new website design can eliminate these issues and create consistency throughout your site’s pages.
9. YOU’VE OUTGROWN YOUR OLD SITE
Chances are you’ve grown as a business over the past four to five years. If your site hasn’t been updated since then, you’ve likely outgrown your site. Your navigation may be too long now because of your growing number of services, or your visitors may have trouble finding the page they’re looking for. A website redesign can better reflect your growth and can continue to grow with you.
10. YOUR INDUSTRY HAS EVOLVED
Almost every industry sees small changes throughout the years. Certain services become more popular and new techniques emerge and steal the spotlight. Though sometimes you can make small tweaks to your website to reflect your changing industry, there are some occasions where your old site just won’t cut it. If you haven’t had your site revamped in over five years, there’s a good chance there’s plenty of updates that need to be made.
11. YOUR WEBSITE ISN’T HTTPS
HTTPS is a way to encrypt information that you send between a browser and a web server. They way that happens is with an SSL certificate. This protects your website’s users from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins.
In the past, only sites with sensitive information have been HTTPS, but as this has become easier to implement, this is becoming the standard. With all the recent hacks, users expect secure sites and are weary of trusting sites that aren’t labeled as secure.