Social Media Optimization What is It?
Social media really can boost your online presence. With a sound social media optimization strategy, SMO, when used strategically, allows you to maximize your plan by connecting with your chosen demographic. xira infotech explains that SMO helps people on social media find your brand.
Social Media Optimization Will:
• Generate leads
• Give your brand more strength
• Increase online Visibility
• Allow you to connect with your audience
Why is Social Media Optimization so Important?
50 percent of businesses are not successful with because they aren’t incorporating SMO into their online marketing plan.
If you aren’t optimizing your social media strategy, you could be hurting your online presence. If your business isn’t social, it could be because you lack an online strategy for your social media pages. Becoming a sensation overnight is easier than you think when you:
• Solve challenges
• Extend your efforts
• Create engaging content
• Identify opportunities
Keywords Just as Important for SMO
Do your research and know what keywords, hashtags, and topics are hot in your target market. You want to reach your audience with relevant keywords and keyword phrases that will attract potential clients and customers. With professional keyword research from xira infotech, your content will come up when people are searching for your brand on social media.
When it comes to SEO, website optimization is essential. Every page of content needs to convey what your brand is about so that the user can find what he or she is looking for on Google and the other search engines. Social media optimization is similar; however, you have to optimize the social media profile, not the website.
Your profile page needs to convey your brand. You need to create a strong foundation for your social media pages that includes:
Profile Photo: Use your company logo as your profile picture. If you don’t have a logo, use a professional headshot.
User Name: Your UN should always be your company’s name. Your user name on social media is a big deal when it comes to branding your business. When you use your brand name for your user name, it will make it easier for potential clients and customers to find you.
Bio: Make sure you are clear about what your business or organization actually does. If allowed add a link to track your users back to your company website. Make sure to use keywords that will drive traffic and make your company more visible in a search.
Make sure that you complete your social media profile. There is nothing worse than going to a business page only to find nothing more than an address and phone number. Social media is about connecting. Don’t forget to connect and post as much information as you can about your company.