Here are the top 9 reasons you should use an Email marketing service:
1. Design better Email newsletters
Email marketing services make it easier to produce email newsletters and emails of all types that match your business branding and are eye-catching and appealing. Consistent branding is important, so ESP templates make that easy to deliver.
2. Ensure your Email will always display correctly
Email templates provide more than good looks. When you send a marketing email, you’ll have to be very careful about the coding so that it displays correctly in every email client. Email programs are not very forgiving if you mess up the coding, and vary far more in their layout and presentation than web browsers.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
3. Save Time organizing your contacts
The amount of contact information that you collect can quickly add up. It easily goes way beyond the subscriber’s name and email address, and keeping track of all that data in a separate spreadsheet is time-consuming and cumbersome. Email marketing services automatically manage your contacts and organize their data so that you can access it faster and easier.
4. Built-In Analytics
It’s difficult to track the success of your email marketing campaign from your Yahoo or Google email address. Email marketing services provide built-in analytics that guide you on how to keep improving your customer engagement and retention rates by showing you exactly which emails succeed. Without analytics, you’re really just emailing blind.
These analytics reveal how many of your emails reached the recipient’s inbox, how many of those emails were actually opened, and how many links were clicked in the body of your email. Email analytics can also help you develop insights into why your email bounced or which subject lines are the most successful.
5. Manage your lists more effectively
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field.
6. Avoid the risk of being blacklisted
If you send emails from your Gmail or Yahoo account to too many people at once, or your emails contain content that is thought to be spam, your email address and entire IP location could be blacklisted as a spam address by Internet Service Providers (ISPs). That means that every email you’d send in the future could go straight to the recipient’s spam folder, even if it’s not a marketing email. Email marketing services monitor the final destination of your emails. They take steps to make sure that emails aren’t marked as spam and protect you from becoming blacklisted by the ISPs.
7. Send your emails at the best possible time
Studies have shown that certain days of the week and particular hours of the day are the optimum time to send different marketing emails. But what if you’re in Paris on business and the best time to send an email to your US clients would be 3am? Email marketing services let you schedule emails to be sent at whatever time you like so that you don’t need to set timers to make sure you catch that important email window.
8. Easily and quickly scale up
Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to all recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
9. Automate your email campaigns
Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as auto responders. Auto responders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set auto responders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Auto responders save you time while delivering a personalized email service at scale.