To help you better understand the importance of content marketing, we’ve put together a list of the top advantages that content marketing can provide your small business:
1. Improve brand reputation by building trust through content marketing.
One of the greatest benefits that really show the importance of content marketing is the reputation building qualities of great content. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.
2. Great content helps influence conversions.
If you’re really wondering why is content marketing important, then look no further than the conversion statistics. Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions:
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods.
- After reading recommendations on a blog, 61% of online consumers in the world. then decided to make a purchase.
- According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality.
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (
- HubSpot reports that inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts.
To optimize your content for conversions, be sure to include a clear call-to-action. Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process. Whether converting means making a purchase, getting more information, or contacting your sales team, it’s important to make it clear to the reader within the content what you want them to do next.
3. Optimized content helps improve your SEO efforts.
The importance of content marketing becomes clearer when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving visibility for your business online. However, if you want to improve SEO, you need to create optimized content.
4. Creating great content is a cost-effective way to bring in new leads.
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable.
Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads. The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget.
The key to maximizing content ROI is creating a content marketing strategy that takes your target market into consideration. You should never just create content for the sake of creating content. If you want to get your money’s worth, your content should be strategic in the topics you choose, types of assets you produce, and your promotional methods.
5. Content enables your brand to showcase your subject matter expertise.
Consumers want to know that they are dealing with experts who know the ins and outs of the industry. This is another answer to why is content marketing important. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
Every time that you publish a new blog post, white paper, or other piece of content, you’re showing leads and customers how much you know about the industry and the challenges that they face. When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options.
6. Your leads and customers want great content!
Why is content marketing important? Well, your leads and customers want to read great content. In fact, 20% of the time that internet users spend online is spent just reading content.
And if you’re thinking that people don’t want to spend time reading content from brands, think again. 68% of people like to spend time reading about the brands they find interesting. Additionally, 80% of internet users like to learn about companies through the custom content they provide.
So why not give the people what they want? Create custom content that speaks to your target audience and provides some type of value. Whether it’s entertaining or educational, use your content as an opportunity to show consumers what your brand is all about.
8. Content marketing helps you set yourself apart from competitors.
In the busy digital marketplace, it’s vital that your small business differentiates itself from competitors. This is the importance of content marketing. Content marketing is an effective way that small businesses can work to set themselves apart from others in the industry and show what makes their company special.
The topics that you create content around and the value of the content you provide can mean the difference between consumers choosing your brand over a competitor’s. For instance, if a buyer is doing research about their challenges and certain products that can help solve those challenges, they will be more inclined to work with the business that’s provided them with helpful information.
9. Content helps support nearly every other digital marketing strategy.
Yet another importance of content marketing is that consistent, quality content helps support every other part of your digital marketing strategy. Most small businesses have more than one tool in their digital marketing toolbox. From email marketing to social media to PPC ads, there are many different tactics that you can use to attract and engage your ideal audience.
If you really want to see the importance of content marketing in action, it’s time to get started. Work on developing a content marketing strategy that has your target buyers at its core. Then, you can be on your way to creating valuable content that helps boost conversions and improve customer retention.
If you want to learn more about how partnering with a content marketing agency like XiraInfotech can help you drive more traffic and increase conversions, be sure to check out our Content Marketing Services page for more information. Heard enough and ready to get started? Contact our team to discuss your content marketing plan.