Images play an important role in every type of graphic design. Whether you see a business card or a website layout, you will notice that images give the design an aesthetic appeal and deliver the message effectively.
There are mainly two types of images, raster, and vector. They may look same to you but raster and vector images are different at the core.
Easy to Design- You can easily create a vector image using Corel Draw or Adobe Illustrator. This software is user-friendly and you can design beautiful images using their various tools. The benefit of a vector image is that though it can be designed very easily, you will get a rich output.
You Can Scale It Down or Enlarge It- This is the best advantage of graphics. Most graphic design experts use vector format for designing logos because the image doesn't distort when you change its size. Your client will obviously use his corporate logo in different sizes and in different places. A vector graphics never loses it quality when it's enlarged or scaled down to a smaller size.
No Image Distortion- When you try to enlarge a raster image, it gets pixilated and the image loses its detail. However, when you enlarge a vector image, it never gets blurry. You can enlarge a vector graphics to any size you want to without worrying about the image quality.
Editing Is Easier- When you edit an image, you don't need to edit the complete image. The elements of a vector graphics can be edited separately and it makes your job hassle-free. Select the parts you want to edit and work on it without affecting other parts of the design.
Small File Size- Image uploading and downloading is a major issue in website development. If your website viewers have to wait for a long time just to see an image, they will leave your site. Vector images are very small in size, compared to raster images. When you use a vector image in your website layout, it loads much faster and pleases your audience.
Best for Detailed Illustrations- If you want to draw a detailed illustration of a product, then it's always better to draw an image. Its use of dots and lines, and that helps you to create sharp illustrations.
Looks Good When Printed- Another major advantage of vector graphics is that not only it looks good in a web, but in print as well. When you design your print advertisement in vector format, you can rest assured that the advertisement will retain all its visual appeal.
Aesthetically Pleasing- A vector image always looks clear and maintains its quality in any size. If you change the size of a bitmap image, it will lose its visual appeal, but a vector image will retain its aesthetic beauty.
Great for Animation and Caricatures- The clarity of vector image makes it an ideal choice for animation and caricatures. If you are creating a business presentation, you can use vector graphics in it as well.
These are the advantages of vector graphics. You should use vector graphics to offer a lightweight, scalable, professional and attractive graphic design.